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Airtable + Mailchimp: your subscriber list, always in sync.

Push Airtable contact rows into a Mailchimp audience, with merge fields, tags, and group memberships. Mirror unsubscribes and engagement events back into Airtable.

Connect Mailchimp and AirtableSee reverse direction
Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Airtable as the action

Workflows do something in Airtable, instantly.

See all 9 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → Airtable

When something happens in Mailchimp, do it in Airtable.

5 Mailchimp triggers wired to 9 Airtable actions. Most-used pairing: Campaign Sent → Create Record.

Airtable → Mailchimp

Or fire it the other way around.

2 Airtable triggers wired to 16 Mailchimp actions downstream.

See Airtable → Mailchimp →
Popular pairings

Common Mailchimp → Airtable workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 45 combinations
When campaign sent in Mailchimp, create record in Airtable.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, delete record in Airtable.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, get base schema in Airtable.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, get record in Airtable.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, create record in Airtable.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, delete record in Airtable.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, get base schema in Airtable.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, get record in Airtable.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, create record in Airtable.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Airtable in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Airtable

    Open Tiny Command, authorize Mailchimp and Airtable once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Airtable action

    Drop the Airtable → Create Record action below it. Map fields from the Mailchimp payload into the Airtable inputs.

    airtable.create-record
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Airtable.

How do I push new Airtable rows into a Mailchimp list?
Airtable Record Created trigger → Mailchimp Add or Update List Member with the email, first/last name, and any custom merge fields. Add tags based on Airtable single-selects (e.g., "early-access", "beta").
What happens when someone unsubscribes from Mailchimp?
Mailchimp Subscriber Unsubscribed trigger fires, the workflow looks up the contact in Airtable and sets a "Subscribed" checkbox to false. Don't delete the row; subscription status is data the team needs.
Can I tag Airtable contacts based on Mailchimp campaign opens or clicks?
Yes. Use Mailchimp Campaign Sent or Email Clicked triggers; update an Airtable "Engaged" column or set a tag. Powers re-engagement segments and lapsed-subscriber views.
How do I sync Airtable single-select to Mailchimp groups?
Mailchimp groups have IDs (visible via List Groups). Map Airtable values to group IDs in the workflow, and pass the array to interests on Add List Member.
Can I avoid pushing Airtable rows that don't have email addresses?
Yes. Add a Filter node after the trigger that drops rows where the email column is empty or doesn't match the email regex. Saves Mailchimp API calls and prevents validation errors.
How do I avoid resubscribing someone who manually unsubscribed?
Use status_if_new = "subscribed" with status = "transactional" on Add or Update List Member. Mailchimp respects the unsubscribed status and won't re-subscribe; updates to other fields still go through.
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Wire Mailchimp to Airtable in 2 minutes.

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