TriggerMailchimpReal-timeUpdated June 2026

How do I trigger when a new Mailchimp subscriber is added?

Short answer: Drop the "Mailchimp → New Subscriber" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in Mailchimp, not on a polling schedule.

Use this trigger All 5 Mailchimp triggers

Anatomy

What this trigger looks like in a workflow.

Drop it on the canvas. Configure a couple of fields. Publish.

In the builder

Trigger

New Subscriber

When the matching event happens

on subscriber addednew subscriber addedwhen subscriber addedwhen a new subscriber is added to a mailchimp audiencewatch for subscriber added

What this trigger returns

for the curious

You don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.

{
  "ip": "127.0.0.1",
  "email": "tc@example.com",
  "phone": "",
  "web_id": "441282457",
  "address": "",
  "company": "",
  "list_id": "8f33ddce6d",
  "fired_at": "2026-04-11 10:00:00",
  "last_name": "Test",
  "member_id": "2f60c281f7",
  "email_type": "html",
  "event_type": "subscribe",
  "first_name": "TC"
}

Output shape

Fields available to downstream nodes.

Every field below can be referenced by name in any action or filter that comes after this trigger.

Field	Type	Example
ip	string	"127.0.0.1"
email	string	"tc@example.com"
phone	string	""
web_id	string	"441282457"
address	string	""
company	string	""
list_id	string	"8f33ddce6d"
fired_at	string	"2026-04-11 10:00:00"
last_name	string	"Test"
member_id	string	"2f60c281f7"
email_type	string	"html"
event_type	string	"subscribe"
first_name	string	"TC"

Pairs with

Drop these actions after New Subscriber.

Add Labels to Message

Gmail · Email

Add Reaction

Slack · Communication

Add Sheet Tab

Google Sheets · Spreadsheets & Databases

Create Company

HubSpot · CRM & Sales

FAQ

Questions about New Subscriber.

How does the New Subscriber trigger work in Mailchimp?

Fires when a new subscriber is added to a Mailchimp audience. Common use: sync to CRM, fire a welcome flow elsewhere, or notify Slack on lead-gen subscribes.

Is the New Subscriber trigger real-time?

Yes. New Subscriber uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in Mailchimp.

What data does New Subscriber return?

The full event payload from Mailchimp. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.

Can I filter New Subscriber so only some events start a workflow?

Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.

Do I need Mailchimp admin permissions to use New Subscriber?

For most Mailchimp accounts a standard user can authorize the trigger. Some Mailchimp plans require an admin to enable third-party webhooks. Check Mailchimp's docs if the trigger fails to register.