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Airtable + Mailchimp: your subscriber list, always in sync.

Push Airtable contact rows into a Mailchimp audience, with merge fields, tags, and group memberships. Mirror unsubscribes and engagement events back into Airtable.

Connect Airtable and MailchimpSee reverse direction
Trigger app
Airtable as the trigger

Workflows fire when something happens in Airtable.

Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Airtable → Mailchimp

When something happens in Airtable, do it in Mailchimp.

2 Airtable triggers wired to 16 Mailchimp actions. Most-used pairing: New Record → Add List Member.

Mailchimp → Airtable

Or fire it the other way around.

5 Mailchimp triggers wired to 9 Airtable actions downstream.

See Mailchimp → Airtable →
Popular pairings

Common Airtable → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 8 of 32 combinations
When new record in Airtable, add list member in Mailchimp.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When new record in Airtable, create campaign in Mailchimp.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When new record in Airtable, create tag in Mailchimp.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When new record in Airtable, delete campaign in Mailchimp.

Fires when a new record is created in an Airtable base. The standard inbound hook for syncing Airtable into other systems, AI enrichment, or notification flows.

When record updated in Airtable, add list member in Mailchimp.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

When record updated in Airtable, create campaign in Mailchimp.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

When record updated in Airtable, create tag in Mailchimp.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

When record updated in Airtable, delete campaign in Mailchimp.

Fires when a record is updated in an Airtable base. Combine with a field filter to react only on changes you care about (e.g. Status moves to Approved).

How it works

Connect Airtable and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Airtable and Mailchimp

    Open Tiny Command, authorize Airtable and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Airtable trigger

    Drop the Airtable → New Record trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/airtable.trigger-record-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the Airtable payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Airtable + Mailchimp.

How do I push new Airtable rows into a Mailchimp list?
Airtable Record Created trigger → Mailchimp Add or Update List Member with the email, first/last name, and any custom merge fields. Add tags based on Airtable single-selects (e.g., "early-access", "beta").
What happens when someone unsubscribes from Mailchimp?
Mailchimp Subscriber Unsubscribed trigger fires, the workflow looks up the contact in Airtable and sets a "Subscribed" checkbox to false. Don't delete the row; subscription status is data the team needs.
Can I tag Airtable contacts based on Mailchimp campaign opens or clicks?
Yes. Use Mailchimp Campaign Sent or Email Clicked triggers; update an Airtable "Engaged" column or set a tag. Powers re-engagement segments and lapsed-subscriber views.
How do I sync Airtable single-select to Mailchimp groups?
Mailchimp groups have IDs (visible via List Groups). Map Airtable values to group IDs in the workflow, and pass the array to interests on Add List Member.
Can I avoid pushing Airtable rows that don't have email addresses?
Yes. Add a Filter node after the trigger that drops rows where the email column is empty or doesn't match the email regex. Saves Mailchimp API calls and prevents validation errors.
How do I avoid resubscribing someone who manually unsubscribed?
Use status_if_new = "subscribed" with status = "transactional" on Add or Update List Member. Mailchimp respects the unsubscribed status and won't re-subscribe; updates to other fields still go through.
Related

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Wire Airtable to Mailchimp in 2 minutes.

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