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Mailchimp + Stripe: payment-driven email automation.

Sync Stripe customers and subscriptions into Mailchimp audiences, trigger campaigns from Stripe events, or send Mailchimp emails on charge failures.

Connect Stripe and MailchimpSee reverse direction
Trigger app
Stripe as the trigger

Workflows fire when something happens in Stripe.

See all 10 triggers →
Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Stripe → Mailchimp

When something happens in Stripe, do it in Mailchimp.

10 Stripe triggers wired to 16 Mailchimp actions. Most-used pairing: Charge Failed → Add List Member.

Mailchimp → Stripe

Or fire it the other way around.

5 Mailchimp triggers wired to 31 Stripe actions downstream.

See Mailchimp → Stripe →
Popular pairings

Common Stripe → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 160 combinations
When charge failed in Stripe, add list member in Mailchimp.

Fires when a charge attempt fails in Stripe (decline, fraud, insufficient funds). Use to alert the customer, retry, or kick off dunning.

When charge failed in Stripe, create campaign in Mailchimp.

Fires when a charge attempt fails in Stripe (decline, fraud, insufficient funds). Use to alert the customer, retry, or kick off dunning.

When charge failed in Stripe, create tag in Mailchimp.

Fires when a charge attempt fails in Stripe (decline, fraud, insufficient funds). Use to alert the customer, retry, or kick off dunning.

When charge failed in Stripe, delete campaign in Mailchimp.

Fires when a charge attempt fails in Stripe (decline, fraud, insufficient funds). Use to alert the customer, retry, or kick off dunning.

When checkout completed in Stripe, add list member in Mailchimp.

Fires when a Stripe Checkout session is completed (regardless of payment async status). Common use: provision the customer, send a receipt, or grant entitlements.

When checkout completed in Stripe, create campaign in Mailchimp.

Fires when a Stripe Checkout session is completed (regardless of payment async status). Common use: provision the customer, send a receipt, or grant entitlements.

When checkout completed in Stripe, create tag in Mailchimp.

Fires when a Stripe Checkout session is completed (regardless of payment async status). Common use: provision the customer, send a receipt, or grant entitlements.

When checkout completed in Stripe, delete campaign in Mailchimp.

Fires when a Stripe Checkout session is completed (regardless of payment async status). Common use: provision the customer, send a receipt, or grant entitlements.

When new customer in Stripe, add list member in Mailchimp.

Fires when a new customer is created in Stripe. Use to mirror to your CRM, send a welcome email, or enrich the customer record before first charge.

How it works

Connect Stripe and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Stripe and Mailchimp

    Open Tiny Command, authorize Stripe and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Stripe trigger

    Drop the Stripe → Charge Failed trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/stripe.trigger-charge-failed
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the Stripe payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Stripe + Mailchimp.

How do I add Stripe customers to a Mailchimp audience?
Stripe Customer Created → Mailchimp Add or Update Subscriber with email + merge fields (plan, MRR, signup_date). Tag with plan tier for downstream segmentation.
Can I send Mailchimp campaigns on Stripe subscription events?
Yes. Stripe Subscription Created → Mailchimp Add Tag = "customer" + remove "prospect". Mailchimp journey kicks off onboarding sequence automatically.
How do I send a Mailchimp recovery campaign on Stripe charge failure?
Stripe Charge Failed → Mailchimp Send Campaign with payment-update template to the customer. Mailchimp's rich design templates often beat Stripe's plain dunning emails.
Can I update Mailchimp tags on Stripe subscription cancel?
Yes. Stripe Subscription Cancelled → Mailchimp Add Tag "churned" + remove "customer" + add to win-back audience for re-engagement campaigns.
How do I track Mailchimp campaign revenue via Stripe?
UTM parameters in Mailchimp links → Stripe Charge with metadata containing utm_source → log to Sheets for attribution analysis. Marketing sees revenue per campaign.
Can I respect Mailchimp unsubscribe in Stripe transactional email?
Transactional Stripe emails (receipts, invoices) are exempt from marketing-opt-out. Marketing campaigns must respect Mailchimp unsubscribe; transactional is a separate consent track.
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Wire Stripe to Mailchimp in 2 minutes.

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