LTriggerLinkedIn AdsReal-timeUpdated June 2026

When does LinkedIn Ads fire on new leads?

Short answer: Drop the "LinkedIn Ads → LinkedIn Ads New Lead" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in LinkedIn Ads, not on a polling schedule.

Use this trigger All 1 LinkedIn Ads triggers

Anatomy

What this trigger looks like in a workflow.

Drop it on the canvas. Configure a couple of fields. Publish.

In the builder

TriggerL

LinkedIn Ads New Lead

When the matching event happens

new lead form responsewhen a new linkedin lead form response arrivesnew leadwatch for new leadon new lead form responselinkedin lead submission

What this trigger returns

for the curious

You don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.

{
  "id": "urn:li:leadFormResponse:556677",
  "email": "lead@example.com",
  "form_id": "778899",
  "submitted_at": 1736000000000
}

Output shape

Fields available to downstream nodes.

Every field below can be referenced by name in any action or filter that comes after this trigger.

Field	Type	Example
id	string	"urn:li:leadFormResponse:556677"
email	string	"lead@example.com"
form_id	string	"778899"
submitted_at	number	1736000000000

Pairs with

Drop these actions after LinkedIn Ads New Lead.

Add Labels to Message

Gmail · Email

Add Reaction

Slack · Communication

Add Sheet Tab

Google Sheets · Spreadsheets & Databases

Create Company

HubSpot · CRM & Sales

FAQ

Questions about LinkedIn Ads New Lead.

How does the LinkedIn Ads New Lead trigger work in LinkedIn Ads?

Fires within 30-90 seconds of a Lead Gen Form submission. Payload includes LinkedIn-profile pre-fills (name, email, work email, company, job title) plus custom-question answers. The speed-to-lead hook for B2B marketers.

Is the LinkedIn Ads New Lead trigger real-time?

Yes. LinkedIn Ads New Lead uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in LinkedIn Ads.

What data does LinkedIn Ads New Lead return?

The full event payload from LinkedIn Ads. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.

Can I filter LinkedIn Ads New Lead so only some events start a workflow?

Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.

Do I need LinkedIn Ads admin permissions to use LinkedIn Ads New Lead?

For most LinkedIn Ads accounts a standard user can authorize the trigger. Some LinkedIn Ads plans require an admin to enable third-party webhooks. Check LinkedIn Ads's docs if the trigger fails to register.