Create Profile: Klaviyo action

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
Email email	string	Required	Email address of the profile
First Name first_name	string	Optional	First name of the profile
Last Name last_name	string	Optional	Last name of the profile
Phone Number phone_number	string	Optional	Phone number in E.164 format (e.g. +15551234567)

Sample request

{
  "email": "customer@example.com",
  "first_name": "John",
  "last_name": "Doe",
  "phone_number": "+15551234567"
}

Returns

{
  "data": {
    "id": "01JABCDEF123456789",
    "type": "profile",
    "attributes": {
      "email": "customer@example.com",
      "created": "2026-04-23T10:00:00+00:00",
      "updated": "2026-04-23T10:00:00+00:00",
      "last_name": "Doe",
      "first_name": "John",
      "phone_number": "+15551234567"
    }
  }
}

Use these fields in downstream nodes for routing, logging, or error handling.

FAQ

Questions about Create Profile.

What does the Create Profile action do in Klaviyo?

Creates a new profile (contact) in Klaviyo with email, phone, name, location, and any custom properties. Use to seed your audience from a CRM or signup flow.

What inputs does Create Profile require?

Required: Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Klaviyo returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Profile support batch operations?

Yes. Run Create Profile inside a Loop node to process arrays. Tiny Command handles Klaviyo's rate limits automatically so you don't have to throttle manually.

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