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Discord + HubSpot: community members in your CRM.

Sync Discord member data (joins, activity, role changes) into HubSpot contacts for lifecycle marketing, lead scoring, or community-to-customer attribution.

Connect HubSpot and DiscordSee reverse direction
Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Discord as the action

Workflows do something in Discord, instantly.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Discord

When something happens in HubSpot, do it in Discord.

18 HubSpot triggers wired to 8 Discord actions. Most-used pairing: New Company → Add Reaction.

Discord → HubSpot

Or fire it the other way around.

3 Discord triggers wired to 23 HubSpot actions downstream.

See Discord → HubSpot →
Popular pairings

Common HubSpot → Discord workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 144 combinations
When new company in HubSpot, add reaction in Discord.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create thread in Discord.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, delete message in Discord.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, edit message in Discord.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, add reaction in Discord.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create thread in Discord.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, delete message in Discord.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, edit message in Discord.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, add reaction in Discord.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Discord in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Discord

    Open Tiny Command, authorize HubSpot and Discord once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Discord action

    Drop the Discord → Add Reaction action below it. Map fields from the HubSpot payload into the Discord inputs.

    discord.add-reaction
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Discord.

When does Discord + HubSpot pair make sense?
When your community drives leads or revenue. Dev-tool communities, creator platforms, course communities — anywhere Discord engagement signals product-fit or buyer-readiness.
How do I create a HubSpot contact for a new Discord member?
Discord Member Joined Server → HubSpot Create Contact (or Find or Create by email if Discord provides it). Tag with "discord-community" so you can segment downstream.
Can Discord activity update HubSpot lead score?
Yes. Track message count or reaction count per member per week via Sheets. Scheduled workflow updates HubSpot lead score property based on activity threshold. Active community members score higher.
How do I link Discord usernames to HubSpot emails?
At signup or member-verification, capture email and Discord username in a Form (Typeform, Tally). Sync both to HubSpot custom properties. Subsequent activity links via username.
Can I trigger a HubSpot sequence from a Discord role change?
Yes. Discord Role Updated trigger → HubSpot Update Contact with role as custom property. HubSpot workflows can use the role property to enroll the contact in the right sequence.
How do I respect privacy when syncing Discord members to a CRM?
Disclose in your Discord server rules that activity may be tracked for marketing. Sync only opt-in members (via a Discord role they self-assign) to HubSpot.
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Wire HubSpot to Discord in 2 minutes.

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