TriggerActiveCampaignReal-timeUpdated June 2026

When does ActiveCampaign fire on a new deal?

Short answer: Drop the "ActiveCampaign → Deal Created" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in ActiveCampaign, not on a polling schedule.

Use this trigger All 5 ActiveCampaign triggers

Anatomy

What this trigger looks like in a workflow.

Drop it on the canvas. Configure a couple of fields. Publish.

In the builder

Trigger

Deal Created

When the matching event happens

deal addedon deal createdwhen deal createdwatch for deal creatednew dealwhen a new deal is created in activecampaignnew deal created

What this trigger returns

for the curious

You don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.

{
  "value": "1.00",
  "org_id": "0",
  "status": "0",
  "deal_id": "20",
  "currency": "usd",
  "org_name": "",
  "owner_id": "1",
  "stage_id": "1",
  "contact_id": "31",
  "created_at": "2026-04-11T10:00:00Z",
  "deal_title": "TC test deal",
  "event_type": "deal_add",
  "owner_name": "TinyCommand",
  "occurred_at": "2026-04-11T10:00:00Z",
  "pipeline_id": "1",
  "stage_title": "To Contact",
  "contact_name": "TC",
  "initiated_by": "api",
  "contact_email": "tc@example.com",
  "pipeline_title": "new deal test"
}

Output shape

Fields available to downstream nodes.

Every field below can be referenced by name in any action or filter that comes after this trigger.

Field	Type	Example
value	string	"1.00"
org_id	string	"0"
status	string	"0"
deal_id	string	"20"
currency	string	"usd"
org_name	string	""
owner_id	string	"1"
stage_id	string	"1"
contact_id	string	"31"
created_at	string	"2026-04-11T10:00:00Z"
deal_title	string	"TC test deal"
event_type	string	"deal_add"
owner_name	string	"TinyCommand"
occurred_at	string	"2026-04-11T10:00:00Z"
pipeline_id	string	"1"
stage_title	string	"To Contact"
contact_name	string	"TC"
initiated_by	string	"api"
contact_email	string	"tc@example.com"
pipeline_title	string	"new deal test"

Pairs with

Drop these actions after Deal Created.

Add Labels to Message

Gmail · Email

Add Reaction

Slack · Communication

Add Sheet Tab

Google Sheets · Spreadsheets & Databases

Create Company

HubSpot · CRM & Sales

FAQ

Questions about Deal Created.

How does the Deal Created trigger work in ActiveCampaign?

Fires when a new deal is created in the ActiveCampaign CRM, either manually or via automation. Payload includes deal value, currency, pipeline, stage, owner, and the associated contact. The opportunity-creation hook for "log deal to finance sheet, ping owner in Slack, notify the BDR" fan-out workflows.

Is the Deal Created trigger real-time?

Yes. Deal Created uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in ActiveCampaign.

What data does Deal Created return?

The full event payload from ActiveCampaign. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.

Can I filter Deal Created so only some events start a workflow?

Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.

Do I need ActiveCampaign admin permissions to use Deal Created?

For most ActiveCampaign accounts a standard user can authorize the trigger. Some ActiveCampaign plans require an admin to enable third-party webhooks. Check ActiveCampaign's docs if the trigger fails to register.

More triggers

Other ActiveCampaign triggers.

Trigger

Contact Added

Fires when a new contact lands in ActiveCampaign from any source — form submission, API import, manual entry, or CRM sync. Payload includes the full contact record plus the source attribution. The base hook for "new lead in AC → fan out to slack/sheet/CRM" workflows; pair with a downstream filter on tag or list for tighter targeting.

Trigger

Contact Added to List

Fires when an existing contact is added to a specific ActiveCampaign list (manually or via automation). Differs from Contact Added in that it tracks list-membership changes rather than contact creation — useful when your funnel structure is "list = segment" and you care about the moment of segment entry.

Trigger

Deal Updated

Fires on any change to an existing deal — stage transition, value change, owner reassignment, custom-field edit. For stage-specific reactions (e.g., only fire on "moved to Negotiation"), the workflow needs to inspect the payload's stage field and short-circuit when the change doesn't match.

Trigger

Tag Added to Contact

Fires whenever a tag is added to a contact — by automation, by manual edit, or by API. The cleanest signal for behaviour-driven workflows since ActiveCampaign's tag system is the typical place where qualification status, engagement level, or product interest gets recorded. Configure the trigger to a specific tag for tight scoping.

Build a workflow on this trigger.

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